Integration of Enterprise Applications
Enterprise software applications provide businesses today with critical services to run their operations efficiently. From customer relationships to resource planning to business intelligence, there is a software that manages each of these complex operations. With so many businesses purchasing software for every type of operation, there is a need for applications to communicate with each other in order to share information. The solution is to integrate enterprise applications together. Nevertheless, the integration process itself is complex as enterprise applications don’t always play nice together.
What is Enterprise Application Integration (EAI)?
Enterprise application integration allows two or more applications to communicate with each other and share data. In order for applications to communicate with each other, an interface has to be built. The interface implementation process can be complex as no two applications share the same architecture or design. When done correctly, EAI allows companies to have a complete view of the entire business model.
Benefits of Enterprise Application Integration
Data Sharing – Enterprise application Integration allows the flow of information between separate software applications. Software applications or systems can reside within an organization (internal systems) as well as outside the company’s firewall (external systems). EAI can consolidate data collection efforts and eliminate the redundancies of having each application collect and store data separately. By doing so, integration creates a single point of access to data and eliminates the need to go to each application separately to view its data. The end result is that employees spend less time searching for information – and the data they get is often more complete and up to date. The integration of enterprise applications also allows effective collaboration between individuals and departments within a company.
Business Process Automation – Software Integration can streamline business processes that capture data from multiple systems. For example, data from a CRM can be integrated with an e-mail marketing platform to deliver targeted messages to customers based on their prior behavior or demographics. That effort could then be coupled with an analytics package to measure the success of the email campaign. All that data can then be integrated with an ERP system to help the company invest resources where they’re most effective.
Reduced Complexity – Most companies have business critical data residing in many different systems. Assembling this data requires extensive manual search and retrieval, risking mismatched data and missing information. Enterprise application integration overcomes these roadblocks to smooth business process by combining the information and functionality of several applications into a single, easy-to-use interface. By reducing complexity, integration can help businesses get the complete picture of all the information to enable better decision-making.
Increased Agility – One of the best benefits of enterprise application integration is that it allows businesses to recognize and respond to opportunities more quickly. Software integration can help companies address potential business problems, shifts in the market, and market disruptions – all from a single interface.
Could your organization benefit from integrating its enterprise application? Inceptico has the expertise and knowledge set to make your next integration project go smoothly. Based on your business objectives, we will design and develop a suitable integration strategy that will allow you to effectively share data across applications. Contact us today to find out how your business can benefit from enterprise application integration.